Online survey
Focus group
Planning-
A focus group would be an ideal way of gaining feedback as we would be able to give to them all of the mock up material and gain opinions on designs made in mind for this target audience. Our campaign targets a primarily male target audience therefore when devising a group it would be important to gain feedback from people that fall in this bracket. In order to make the target audience wider and diverse , it is important that we include females also and this will help us formulate ideas on how to make the designs and materials more suitable for a unisex target audience.
An online survey can be easily distributed and quickly gain feedback from the people we are marketing our product towards. we can choose the types of questions asked and how they should be answered whether that be quantitative or qualitative. This can then posted as a link on the group members social media accounts for people of our age group to complete, this can be specified so that the sample is fair.
No comments:
Post a Comment