brief

key information from the brief-

- The advertising campaign must be for a trampoline/bungee park opening in 2017
- Must appeal to both 13-19 year olds and families
- Got to have a viral online campaign and print



Brief:

Bounce kings is a new trampoline and bungee based fun park opening in the sheffield area. The site offers a range of activities from olympic trampolining through to bungee dodgeball. For their advertising campaign Bounce Kings have decided to run a viral online campaign using a series of short videos and traditional public domain print campaign to promote the brand. They hope to attract families and teens aged 13-19 to the new giant facility they are building in a warehouse for varied sessions from January 2017.