Material analysis

DRAFT MATERIALS

Image taken by Shauna, Edited By Shauna

To improve the original image i have used photoshop to edit away blemishes and sharpen the appearance of the image overall. Using tools such as the healing brush has allowed me to soften the creases on the lower leg of the model caused by socks which gives the image a more polished look When adding the  logo i changed the opacity to 40% in order to get this watermark effect - this helps connote the quality of the brand and helps it stand out with the white stroke. The stroke and opacity of the logo work together to make it appear like a hallmark or letter stamp. Using the curve function helped to get the lighting balance correct on the image shedding the right amount of light on the article in question.

Image taken by Shauna , Edited by Evie
 

Rejected development images

                                                                                                                                                                 The below images have been rejected for the following reasons:

Some were taken when experimenting with shutter speeds, Iso and F/stops therefore have come out darker than expected. The images taken with the male model are not in keeping with the ethos of the campaign and do not suit the brief we have been given therefore have been discarded. Some of the images are poorly composed and do not reflect the  quality of the product, in addition to this they would make the editing process difficult due to the lack of negative space around the bag itself.

IMG_1868 is an example of poor composition as the framing of the image has been cut off at the models foot, despite this making the bag more prominent in the middle of the image - it doesn't resemble any other similar brands/ competitors. The boots featured in the image are purposely used to create a look and in terms a profile for the type of man/woman , this meaning is therefore lost when cropping off at the ankle, another reason as two why this image has been rejected.

LOGO

OUR LOGO DESIGNS

FONT choices

UNIT 20 LO2 feedback sheet

LO1 Feedback sheet

Legal and Ethical issues in advertising

Legal issues are things enforced by the law - these need to be abided by
Ethical issues are staying in the guidelines in terms of morality.


The ASA cover advertising across, tv and print

The consumer protection from unfair trading regulations mean you can't mislead your consumers by:
- Including false or deceptive messages
- Leaving out important information
- Using aggressive sales techniques


The money supermarket advert was reported because of the 'overly sexual' dance moves of the man in the advert deeming it inappropriate for children. 1063 people complained but this was not upheld.



https://www.youtube.com/watch?v=DEmA_QF30GI

The paddy power betting advert featuring a game of blind football was one of the most complained about adverts in 2016 with 450 companies as it supposedly promoted animal cruelty and mocked those with visual impairments. This was not upheld however still caused issues years before in 2010 when the ASA previously investigated this.



The issues we could face with our advertising campaign are that you could potentially misleading in terms of prices and VAT as the product is to be sold, to avoid this it would be important to either exclude the use of prices in any advertising material, or should prices be a part of the advertisement to ensure that it is stated that the prices are inclusive or exclusive of VAT.

ways of gaining appropriate feedback

Online survey
Focus group

Planning-

A focus group would be an ideal way of gaining feedback as we would be able to give to them all of the mock up material and gain opinions on designs made in mind for this target audience. Our campaign targets a primarily male target audience therefore when devising a group it would be important to gain feedback from people that fall in this bracket. In order to make the target audience wider and diverse , it is important that we include females also and this will help us formulate ideas on how to make the designs and materials more suitable for a unisex target audience.

An online survey can be easily distributed and quickly gain feedback from the people  we are marketing our product towards. we can choose the types of questions asked and how they should be answered whether that be quantitative or qualitative. This can then posted as a link on the group members social media accounts for people of our age group to complete, this can be specified so that the sample is fair.

Planning release of material

SLOW RELEASE

In order to gain sufficient interest in the Leather bag company campaign material i think it would be ideal to follow the slow release plan. Following this method will create interest in the products as the target audience will be waiting for the next instalment for example the audio visual which should reveal more about the product we are advertising. A way in which we could do this is by releasing some more of the subtle material before diving in and revealing all of what we have to offer - this gives it a combination of both the slow release and a tease and reveal. By posting these pieces of campaign material say on social media, we will generate interest particularly if the material isn't particularly revealing of the product , say close ups of bag details or text with 'coming soon' . Gaining this following will make the success of the product more so when the entirety of the materials are in the public eye.

campaign ideas

Campaign Ideas


Vintage leather bags -
I think this would be a successful media campaign as vintage fashion is something very popular with todays young adults. What with the product being something small, it could be easily advertised across an array of media platforms-  the most seemingly successful of these would be print based work as it would be easier to make the bags look appealing through photographs. Also placing any advertising on social media would additionally draw in custom from younger audiences as the advertisement would be coming directly to them.

A friends homemade goods stall-
To make this type of campaign successful i believe print and web based platforms would reach the target audience. Home/handmade gifts are more favoured by older generations due to younger people being more willing to buy branded products at a higher cost. Print will be accessible to those of all ages as will web should those interested be web users - print based advertising generally leads the audience to a web search anyway.



Vintage clothing-

A vintage clothing store could potentially be advertised across an array of different media platforms due to the fact that particularly vintage clothing is desirable to people of all different ages and NRS rating. Both web and print based work would be effective to show all of the styles clothing available to buy, in addition to this print and web could be easily related to one another for example web site addresses or QR codes.




Campaign message
slogan/ strapline
The main imagery

brief

key information from the brief-

- The advertising campaign must be for a trampoline/bungee park opening in 2017
- Must appeal to both 13-19 year olds and families
- Got to have a viral online campaign and print



Brief:

Bounce kings is a new trampoline and bungee based fun park opening in the sheffield area. The site offers a range of activities from olympic trampolining through to bungee dodgeball. For their advertising campaign Bounce Kings have decided to run a viral online campaign using a series of short videos and traditional public domain print campaign to promote the brand. They hope to attract families and teens aged 13-19 to the new giant facility they are building in a warehouse for varied sessions from January 2017.

feedback from advertising specialist

make PNG's to highlight features of bags when doing the close up shots - talk about the bags in term of how they have been made and with what quality.

make a list of key features and ask client for information about them , where it is sourced ect

music is key to the style of the video - make the customer want to buy into the brand.

think about locations , office spaces ideal for the style of the bag .

props , laptops in the bag possibly mac to connote luxury.

always end video in call to action 

#ForThePeople use the acronym of the brand.

think about lifestyles rather than other brands

Risk assessment ideas

• Studio , tripping over wires , make sure wires are secured  
• Studio, soft boxes can cause burns, Do not adjust lights with bare hands  
• Studio, Backdrop may come unhooked resulting in it falling, keep models away from the back of the drop 
• Train station, danger of falling into tracks, keep all models and personell at safe distance  
• Streets, shoot near traffic could result in collision, keep models and personell away from roads 
• Streets, wet/icy roads may result in injury or damage to equipment, ensure location is safe from slip hazards  
• Streets, expensive equipment is desirable for theft, ensure chosen locations are safe and built up. 

first drafts

Trial Images