feedback from advertising specialist

make PNG's to highlight features of bags when doing the close up shots - talk about the bags in term of how they have been made and with what quality.

make a list of key features and ask client for information about them , where it is sourced ect

music is key to the style of the video - make the customer want to buy into the brand.

think about locations , office spaces ideal for the style of the bag .

props , laptops in the bag possibly mac to connote luxury.

always end video in call to action 

#ForThePeople use the acronym of the brand.

think about lifestyles rather than other brands