Vintage leather company target audience

Vintage Leather Company:

Potential target audience age: 30-55 , ages at which you are more likely to require a bag for professional job roles.

Gender: Male 60% Female 40%

NRS rating : A, B , C1

The vintage leather company specialises in leather bags suitable for business owners, commuters and professionals of all walks of life. The bags are priced from £80-120 therefore are more suitable for those with a high disposable income, due to the nature of the bags and their appearance i believe they would appear to primarily a male target audience however there is a small market for female due to the more feminine designs such as tote bags. Again, because the bags are both vintage and leather, i believe that the target audience would be aged around 30-55, as people of this age are more likely to appreciate and benefit from the aesthetics of a vintage leather bag.

roles and responsibilities of group members

Mock up designs (unfinished with test shots)

Images And Edits by Shauna

Images and Edits by Shauna

gant chart