Planning release of material

SLOW RELEASE

In order to gain sufficient interest in the Leather bag company campaign material i think it would be ideal to follow the slow release plan. Following this method will create interest in the products as the target audience will be waiting for the next instalment for example the audio visual which should reveal more about the product we are advertising. A way in which we could do this is by releasing some more of the subtle material before diving in and revealing all of what we have to offer - this gives it a combination of both the slow release and a tease and reveal. By posting these pieces of campaign material say on social media, we will generate interest particularly if the material isn't particularly revealing of the product , say close ups of bag details or text with 'coming soon' . Gaining this following will make the success of the product more so when the entirety of the materials are in the public eye.