campaign ideas

Campaign Ideas


Vintage leather bags -
I think this would be a successful media campaign as vintage fashion is something very popular with todays young adults. What with the product being something small, it could be easily advertised across an array of media platforms-  the most seemingly successful of these would be print based work as it would be easier to make the bags look appealing through photographs. Also placing any advertising on social media would additionally draw in custom from younger audiences as the advertisement would be coming directly to them.

A friends homemade goods stall-
To make this type of campaign successful i believe print and web based platforms would reach the target audience. Home/handmade gifts are more favoured by older generations due to younger people being more willing to buy branded products at a higher cost. Print will be accessible to those of all ages as will web should those interested be web users - print based advertising generally leads the audience to a web search anyway.



Vintage clothing-

A vintage clothing store could potentially be advertised across an array of different media platforms due to the fact that particularly vintage clothing is desirable to people of all different ages and NRS rating. Both web and print based work would be effective to show all of the styles clothing available to buy, in addition to this print and web could be easily related to one another for example web site addresses or QR codes.




Campaign message
slogan/ strapline
The main imagery