IMAGES FOR STOP MOTION

These photographs were taken by Shauna

story board for stop motion

Our story board shows a stop motion sequence which shows the bag being used in a working enviroment which will appeal to our young proffessional target audience, as a part of this we have incorporated other products that would be favoured by a similar target audience such as other designer products. Showing the bag in use in an environment similar to that of the suspected target audience will in turn make the product more desirable to it's potential user. The advertisement also features both the logo and hashtag featured on other platforms the products will be advertised on, this creates synergy and also gives opportunity to the target audience to explore the other materials on offer.

We have chosen to feature both a male and female in the production as to adhere to ethcial issues to give a fair representation of the products and in turn broaden the target audience to women aged between 16-45 also. The story board features the use of different styles of the bag which shows the target audience without further investigation that the brand offers a variety of bag styles and are made ' for the people ' as the hashtag implies.

There will be title graphics at both the beginning and end of the stop motion to reinforce the branding and name of the company, this will be the first and last thing the audience sees and is likely to make them remember the advert and what it is potentially selling to them , this also as mentioned above gives the audience important information for them to continue their research to the online store or social media pages on offer,