Campaign Analysis

My 5 chosen campaigns-


Chanel NO5 https://www.youtube.com/watch?v=iBBeY6wSYDE

magazine poster/ public domain advertising 

This is one of the adverts for the Chanel NO5 campaign which aired November 7th 2014, alongside this tv advert came various other forms of print based and web advertising (magazine/print shown above). The most successful of these platforms would be the tv campaign as it managed to reach a broader audience however more up market magazines such as Marie claire which allow the advertisement a double page spread. All of the advertising platforms for this particular campaign (chanel NO5 only) are aimed specifically at women due to it being a feminine fragrance- the advert itself is geared toward the stereotype of women wanting to be loved and a desire to be attractive which apparently comes from the NO5 scent. The fragrance is endorsed by Gisele Bunchen , a fashion model whom fits the brand well - she appears on all of the different advertising platforms which forces the audience to associate her with the brand.


























Ford Focus 2012 https://www.youtube.com/watch?v=GkIIBTKlSJI




Cadburys creme egg https://www.youtube.com/watch?v=rDURT0Nrm_4

The McDonald's cow https://www.youtube.com/watch?v=ahXxdsuYh78