A,B and C1 target campaign 19/9/16

A-https://www.youtube.com/watch?v=uKagmlyb1ig

The range rover sport advert features a life style which wouldn't be accessible to people that have a smaller income. The car in the advert is featured with all of the added extras such as leather interior and dashboard lighting , this connotes that the car is aimed at a target audience with high end jobs that can afford the luxuries added on top. Additionally showing the car racing through what appears to be the Austrian countryside connotes that this car is intended for those who can afford more luxurious holidays abroad on which they can take the car with all the mod cons- should this car be aimed at a target audience with a smaller budget, it would be in a more urban area as that would relate more to their lifestyle.


B- https://www.youtube.com/watch?v=skXI93dWFIQ

Although this car is seemingly luxury it is quite clear that it is aimed at a target audience with a slightly smaller budget however still large enough to afford the finer things in life. At the end of the advert, we see a payment plan which connotes that the car is more accessible than say the Range Rover because of the pay monthly scheme and the inclusive MOT testing. The fact that the campaign is shot in a city appeals more to those people with more urban jobs such as accountancy which they could commute to in said car. The overall appearance of the advert appeals to those who live a more luxury yet affordable lifestyle.

C1- https://www.youtube.com/watch?v=naMdNlwYX6o

The new Ford Mondeo in this advert again appeals to a fairly well paid audience however living with a smaller budget that the Mercedes. This advert gives a more luxury feel to a fairly standard car - what with the cast appearing in helicopters and swerving around a landing strip which again connotes that  the advertising team are trying to make the audience think that this car is the closest thing that they are going to get to a high end well performing 'sporty' car. The close ups of the car make it appear much sleeker which again gives the impression of an expensive item.