Definitions-
Ideal self; an outlook on which you base your aspirations for yourself, for example what hair colour or body type you would desire or whom you would to look like.
Intertextuality; a relationship between texts, especially literary ones. (simpsons)
Pastiche; imitating a style of another person particularly an artist - basing your work/design on someone else's .
Endorsement; endorsing something in order to make it more desirable for example celebrities selling products would be a celebrity endorsement.
Call to action; In marketing, a call to action is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
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