Legal Bodies

Ofcom - 'Ofcom is the UK’s communications regulator.'
they act on complaints regarding what the public find offensive, misleading or harmful. In addition to this, they do regular checks to ensure nothing seemingly sinister goes out into the media. The main aim is to keep the people of the uk protected against content which could potentially have a negative effect and scamming issues. They withhold the right to remove any media from the public.

BBFC - the British board of film classification are the regulators of what classification a film is given before being released for public viewing. They also regulate the content of trailers and promos for films to ensure they are only seen by suitable audiences.

ASA- the advertising standards authority 'is the UK’s independent regulator of advertising across all media'. Their work relies on 'proactively checking' and acting on complaints about advertising of any form which is offensive, harmful or misleading.



Looking at the campaigns you've analysed so far. How has each one avoided falling under ASA or other regulatory bodies scrutiny?  

All of the adverts i have looked at so far have managed to avoid scrutiny by maintaining a careful approach to what it is they are advertising. For example the 'last selfie' campaign material managed to convey a very serious issue of animals dying out into something tame and inoffensive by using the snapchat interface and aiming the entire campaign at millennials whom are not as easily offended as smaller children. Snapchat is an application designed by usage of those over 13 years old - by which age you would expect that child to fully understand the problem surrounding animal extinction and the prospect of snapchat images being only available for seconds at a time.

The chanel advert however has some ethical issues surrounding the model used