I think i would choose a print based advert as it is an above the line advertising method which could potentially mean a wider variety of people will access it.
What are your strongest skills?
photography.
In order to incorporate social media into my campaign i could say if the campaign was advertising a brand of clothing, show teasers of the designs with information on when it would be available to purchase such as the Kanye West YEEZY boost shoe campaign.
Off The Shelf
Off the shelf is a festival of words celebrated in sheffield where you can attend different events that explore literature. In order to market the campaign , kid acne (a sheffield street artist) designed the logo which is featured on the front of the winter gardens. People whom live in sheffield associate this type of writing with the popular street art that appears all over the city.
The main source of advertising would be the leaflets and short programs telling you where the events are taking place which entices those whom enjoy reading by making the format readable also.
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