ASA AND OFCOM

ASA-

For my advertisement material I had to ensure that the products I was showing were a true representation of what a customer would recieve upon buying a Vintage Leather Bag company product. This was to clarify that the advert was in no way misleading which could be picked up by the Advertising Standards Authority, We chose not to include prices in the advertisement which could be misconstruded by the audience instead relied upon the synergy and repetition of branding and social media to spark a genuine interest from the target audience. In order to stay within the broadcast code given by the ASA i have made sure that all legal documents regarding the privacy of those who contributed have been signed and dated, this includes a consent and release form which allows us to use the likeness of both models - without this the advert would not be allowed to be broadcasted. Alongside this, there is no information in the advertisement regarding the name or age of the models which would need protecting.

The product we are advertising is in no way restricted such as cigarettes or alcohol would be, therefore did not need special consideration to stay within the broadcasters code, however as stated above it was paramount that we were to portray the bag in the exact same way a customer would recieve it - we did this by using a variety of styles that the company has on offer.

The advert does not feature any persons under the age of 16 an in no way promotes and unhealthy behaviour therefore is suitable for both watershed and post watershed viewing, the ASA have specific rules on what can be shown to children and in no way does any of our advertisement breach any of these.

These include:

- Glorification of bullying
- Condonement of practices detrimental to a childs health
- Representation of a child in a sexual manner



OFCOM -

Ofcom operates across a multitude of media platforms which is why their regulation is as important as it is for our media campaign. Our adverisement material is in no way harmful to a younger target audience and does not feature any discrimination or sexual content which is restricted on prime time television.